Joe & The Juice was founded in 2002 by Kaspar Basse, at the time in his late 20s. Its a Danish chain of juice bars and coffee shops around the world. As of 2022 it has over 338 locations globally in Europe, Asia, and Australia with 64 locations in North America. The restaurants serve predominantly coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots made with organic ingredients. They also offer gluten free options for their sandwiches.