Fry's was started in the Fry family's home kitchen over 30-years when Wally & Debbie Fry started experimenting with how to make nutritious vegan 'meat' to feed their family of vegetarians. At the time there were very few people who understood why (back then plant-based living was very niche). Fast forward three decades and Fry's is a fully fledged second generation business with a global footprint and over 40 delicious, non-GM plant-based 'meat' products.