Armed with a mission to make women look beautiful on the outside and feel just as good on the inside, sisters Jen and Stacey set out to create a brush collection that was not only environmentally friendly, but chic, high-quality, and affordable too. After sourcing recycled materials, renewable bamboo and better manufacturing processes, in 2007, EcoTools® was born. We love our furry friends! Our products are PETA certified, meaning we are 100% cruelty free and vegan.