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Plant-based Lurpak to hit UK supermarket shelves soon | Totally Vegan Buzz

Arla, the Danish-Swedish brand, has announced the upcoming launch of a plant-based version of its popular Lurpak butter. The plant-based alternative will be made with natural ingredients and will be free from emulsifiers and stabilizers. The product is expected to hit supermarket shelves in the UK and Denmark in 2024, offering customers a premium plant-based option at a comparable price to the dairy version. Details regarding the launch date, price, ingredients, and product format have not been disclosed yet. The demand for vegan butter has been growing rapidly, with the market projected to reach over $4.7 billion by 2023, driven by consumers' concerns about animal welfare, environmental impact, and health risks associated with dairy consumption. Arla joins other mainstream brands that have introduced vegan butter alternatives, including Upfield, Naturli, and Vitalite, reflecting the increasing popularity and availability of plant-based options in the market.

#plantbased #veganbutter

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