This toothpaste is designed to remove plaque and prevent tartar buildup, leaving your mouth feeling clean and refreshed. Made with naturally refreshing peppermint, tea tree oil, and moisturizing coconut oil, it effectively removes plaque and prevents tartar buildup. It is also vegan and cruelty-free, making it a guilt-free choice for a healthier smile. Some users have reported a whiter, brighter smile after using this toothpaste.