In 2005, Nick and Camilla Barnard set out to create the world’s most enjoyable muesli. As well as being face-meltingly delicious, this Ultimate Muesli turned out to be incredibly good for you. Twelve years later, it’s still blowing people’s pyjamas off, and it’s been joined by a huge range of Rude Health cereals, snacks and drinks made using the best of the best ingredients.