Mushroom End Products and Innovations Agrivo Mycosciences created a brand called ‘Mushroom Kingdom’ to cater to the B2C segment of the business. Mushroom Kingdom aims to be the most trusted brand for healthier living by providing consumers affordable mushroom products and innovations. Agrivo Mycosciences works with branding and marketing consultants to optimize its position and awareness in the market. We also promote the brand by participating in community events to engage with the people and gain a better understanding of consumers’ needs. We are invited to attend the monthly Farmer’s Market organised by the Singapore People’s Association.