verde menu looks great! going to try the impossible teriyaki soon.

love the food here and the verde menu is great!

@bigfatnyancat I love the impossible teriyaki, I think I've had it 4 or 5 times already! 😁

Great to see a business that actually spent the time and effort to create a great vegan menu. Wish more businesses did that, instead of introducing a below average burger or a sad saald....

A deep dive into how PizzaExpress Singapore introduced their first vegan menu

# A full case study on how this chain in Singapore introduced its first vegan menu 

![Verde](https://imagedelivery.net/hhZzKJCQsEDsVEGQ2sIMyg/res/abillionveg/image/upload/rdhhrdbcnatgxnkvskoc/1561952184.jpg/w=700)
###### A recipe for sustainability

#### PizzaExpress, a multinational pizza and Italian restaurant chain, took the leap and the lead in Southeast Asia to put plant-based dishes front and center of their brand image. Not only was it a hit, but it set in motion trends for increased customer feedback and engagement, promotion, and brand visibility. By using a thoughtful combination of tastings, partnerships with review platforms like abillionveg, and harnessing the power of social media and advertising, PizzaExpress elevated their Verde - a fully vegetarian and vegan - menu to appeal to a customer base so broad and vocal that they were able to revamp and relaunch after just 4 months.

#### Download [the full case study here](http://bit.ly/2JerWNq) to find out how this Italian chain flipped plant-based and used the most unique marketing tool. 

# A full case study on how this chain in Singapore introduced its first vegan menu 

![Verde](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/rdhhrdbcnatgxnkvskoc/1561952184.jpg/w=700)
###### A recipe for sustainability

#### PizzaExpress, a multinational pizza and Italian restaurant chain, took the leap and the lead in Southeast Asia to put plant-based dishes front and center of their brand image. Not only was it a hit, but it set in motion trends for increased customer feedback and engagement, promotion, and brand visibility. By using a thoughtful combination of tastings, partnerships with review platforms like abillionveg, and harnessing the power of social media and advertising, PizzaExpress elevated their Verde - a fully vegetarian and vegan - menu to appeal to a customer base so broad and vocal that they were able to revamp and relaunch after just 4 months.

#### Download [the full case study here](http://bit.ly/2JerWNq) to find out how this Italian chain flipped plant-based and used the most unique marketing tool. 

abillionveg Case Study: PizzaExpress

Ristoranti nelle vicinanze

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Guide cittadine curate sui prodotti, piatti, marchi e ristoranti vegani dalla comunità di recensori di abillion.

Esplora le raccomandazioni vegane in queste città!

Cibo e prodotti con le migliori valutazioni
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Scopri cibo vegano e prodotti vicino a te

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Esplora piatti e ristoranti vegani consigliati vicino a te. Trova le recensioni dei migliori piatti vegani valutati dalla abillion comunità.

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Gracias por la información !!!! Muy interesante

Thanks for good, informative article. Well written. This site is a blessing for vegans and all animals!

Thank you for this! Very informative ♥️ 🌱

Impresionante la cantidad de productos para el cabello q promocionan la keratina terrib

T errible el uso de.keratina y otros que buena. Información

I think its awful how they use words to hide the truth!  Thank you for making this list.

Keratin.. wow.. didn't know it was from animals

Squalene can also be derived from olive oil. Glycerin can also come from mineral oil. So more and more vegan alternatives for animal derived ingredients become available. I'm also a bit surprised that Cera alba (beeswax) was not included in your list.

@wnterpast Heartily agree! This site is an absolute blessing for vegans and all animals. It is also a blessing for those aspiring to become vegans.

@soniamackey Neither did I! No more purchases of keratin products by me!

Thanks @murumuru for mentioning this.We’ve updated our list of ingredients to avoid, and included cera alba.You can also expect an upcoming article which will be focusing on ingredients that are not vegan but are found in food products 🙂

Very detailed.saving it.thank you for getting it so handy!!

Yessss. Love that you explained the verbiage of "not tested on animals" just like when they say "natural" great article keep writing about beauty products, we love it!

Lush cosmetics are the best! Absolutely love a lot of what they put out.

Thank you so much!! Looking forward to your next article.

Our beauty products are chosen with care. We want the products we choose to resonate with our skin and ethics. This article highlights the top 5 products that are loved by the abillionveg community, and highlights the importance of choosing vegan skin-care products.

![colorful makeup](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/xf8my2cbby7umw9618fw/1589860384.jpg/w=700)
#### When you look good, you feel good! 
#### We use beauty products to enhance our beauty and express ourselves. However, when it comes to vegan beauty-products, things get a bit confusing. At the moment, we don't have a standardized logo to guide us when buying, so we have to resort to looking at a complex maze of ingredients to determine if the product is vegan or not. If you have already spent time looking at beauty products,  you'd have realized that these products fall under a spectrum. A product can either be all or none of them.
#### **Vegan** products don't have any animal-derived ingredients. 
#### **Vegetarian** products contain animal-derived products. They may also be tested on animals.
#### **Cruelty-free** products aren't tested on animals, but they can have animal-derived ingredients.

#### **_Pro tip_**: Some companies use the term "Not tested on animals". This means that the finished product isn't tested on animals, but the ingredients may or may not be animal tested. 
![makeup palette](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/ipccnxvqrmdmzxrurr78/1589860920.jpg/w=700)

### Top 5 products that the abillionveg community is loving
#### These are some of the cruelty-free beauty products that the abillionveg community loves.
#### **1. [Alchemist Holographic Palette](https://www.abillionveg.com/products/5da32187f1020400206b7dfc?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### Spread joy of colors with this Alchemist Palette. An eye, lip, and face transformer, this palette is perfect to keep in your bag. While the palette is small, the quality of the pigments is great. You only need a touch of color, for it to last for hours. Ideal for your office-to-party transformations!
![Alchemist Holographic Palette](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/bluexihg7qbshvhiolme/1589191383.png/w=700)
[@heymacarena's](https://www.abillionveg.com/users/heymacarena?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Alchemist Holographic Palette](https://www.abillionveg.com/products/5da32187f1020400206b7dfc?utm_source=abillionveg&utm_medium=cosmetics_article) 

#### 2. **[Natural Finish Oil Free Foundation](https://www.abillionveg.com/products/5d94dd21a96d7900203043b1?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### A water-based foundation that gives a radiant finish. It's buildable and works well with other products. This is a  long-lasting foundation that works best on oily to normal skin.
![velvetizer](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/a77y2stfryjhccgrmwhf/1590141491.jpg/w=700)
[@lifewithzandra's](https://www.abillionveg.com/users/lifewithzandra?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Natural Finish Oil Free Foundation](https://www.abillionveg.com/products/5d94dd21a96d7900203043b1?utm_source=abillionveg&utm_medium=cosmetics_article)

#### 3. **[Human Nature Liquid Lipstick](https://www.abillionveg.com/products/5e8ecfebb8da8707463034d4?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### If you're interested in beauty, you've probably heard of Jeffree Star. While most of Jeffree Star Cosmetics products are vegan, cruelty-free, and all-round amazing, we love this Human Nature Liquid Lipstick. It's on the darker side, and will successfully bring out the sexy in you! 
![Human Nature Liquid Lipstick](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/bnjgtick30oghgxgrqx8/1590128300.jpg/w=700)
[@lou's](https://www.abillionveg.com/users/lou?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Human Nature Liquid Lipstick](https://www.abillionveg.com/products/5e8ecfebb8da8707463034d4?utm_source=abillionveg&utm_medium=cosmetics_article)
#### 4. **[Rub Rub Rub](https://www.abillionveg.com/products/5d436f9960309900045dcade?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### LUSH Cosmetics is known to come out with the best vegan and cruelty-free products. It's Rub Rub Rub shower scrub works great on all skin types. It's gentle on the skin and smells divine!
![Rub Rub Rub](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/stxsuevyuj6bp1vapzsl/1590142943.jpg/w=700)
[@katelouisepowell's](https://www.abillionveg.com/users/katelouisepowell?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Rub Rub Rub](https://www.abillionveg.com/products/5d436f9960309900045dcade?utm_source=abillionveg&utm_medium=cosmetics_article)
#### 5. **[Raydiate Vitamin C Elixir](https://www.abillionveg.com/products/5e2ab6823681be0020c65f7f?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### A specially designed syrum+oil formula that helps give your skin that extra shine! with an added boost of vitamin C. When you apply products that are rich in vitamin C directly onto your skin, it aids in rejuvenating and repairing damaged skin. Thus, with regular application, you get a natural youthful glow!

![Raydiate Vitamin C Elixir](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/idhfgytjkfzheez5jeef/1590142287.jpg/w=700)
[@xuewen's](https://www.abillionveg.com/users/xuewen?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Raydiate Vitamin C Elixir](https://www.abillionveg.com/products/5e2ab6823681be0020c65f7f?utm_source=abillionveg&utm_medium=cosmetics_article)
### But, why should you care about vegan beauty products?

#### Tata Harper, the founder of [Tata Harper Skincare](https://www.abillionveg.com/brands/5d56e3a121177f00046dda2e?utm_source=abillionveg&utm_medium=cosmetics_article), says, "Beauty follows food because we use a lot of the same ingredients. If they're good to ingest, then they're typically great to apply topically." If you're abstaining or trying to decrease your consumption of animal and animal-derived products, it makes sense to apply the same philosophy when it comes to beauty products.
#### The philosophy applies even if you're concerned about the harm done to animals when products are tested on them. When you choose cruelty-free products, you decide not to invest in the harm that comes to these animals. You can read more about this in our article, [What is Animal Testing?](https://www.abillionveg.com/articles/animal-testing?utm_source=article&utm_medium=article).
#### Let us know some of your favorite vegan and cruelty-free beauty products in the comments below.



Cosmetics & Veganism: Top 5 Cruelty-free Beauty Products We Love!

thank you @alyrauff for all your reviews! ❤️

A vegan yogi and so much more - read how Aly lives her best, most sustainable life while enjoying the best food you'll see on abv!

### In the abillionveg Spotlight Series, we’re getting the inside scoop on the people who believe in abillionveg’s mission and who are doing incredible things for sustainability. Meet [Aly Rauff](https://www.abillionveg.com/users/alyr) - yogi, vegan, and always first in the room to smile. Her Australian accent reveals her years spent studying in Melbourne, which is where her plant-based journey began.

![Aly Feature](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/fn4tjlkmepwclsxgnhkh/1552615803.jpg/w=700)
###### [Avocado pizza](https://www.abillionveg.com/reviews/5c245218db68260004ac017a) and [shakshuka breakfast tacos](https://www.abillionveg.com/reviews/5c2453dadb68260004ac019a) from [Brambles](https://www.abillionveg.com/restaurants/5c24510cdb68260004ac0170) in Dubai. Image: Aly Rauff

#### It was as an observer and supportive friend that Aly encountered veganism. She wasn’t vegetarian and never considered it - but when she saw how a plant-based diet was positively impacting the health of her best friend to heal serious, chronic ailments, the question of nutrition began to surface.

#### As a yoga instructor and fitness professional, the body’s well-being is an important part of the profession. How mobile are your muscles and joints? How’s your energy level? How many physical demands can you place upon your body? The answers depend greatly on how you’re fueling it. 

#### So when Aly spent 3 weeks with this friend, eating entirely vegan, she noticed a drastic change in how much better she felt, overall. Prior to that, she admits, “I kinda just ate whatever I liked at the time. It’s really easy for people to have a story like mine: before going vegan, they were extremely unhealthy. I would want to have KFC with cheese fries and bubble tea. Whether you eat meat or not - that’s a horrible meal!”

![Veganburg](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/scxggwzse0tt3xk8ix1k/1552615801.jpg/w=700)
###### Enjoying [sweet potato fries](https://www.abillionveg.com/reviews/5c07b062e0ff8000047e3b19) at [Veganburg](https://www.abillionveg.com/restaurants/59e984811f661d000448d6d7) in Singapore.

#### “I wouldn’t even think about what I’m putting into my body. This tastes great, and I’m not dying - that’s what a lot of us get taught, that it doesn’t matter what I eat so long as I’m okay. But when I say now that I feel so much better and I know what’s going into my body, and I want to give myself good stuff like whole foods and not meat or animal products; people don’t get it because their normal is to always feel how they feel. It’s not worth feeling how I did before, when I’ve realized how much better I can feel now.”

#### It holds true that our bodies are our temples, and works of art, with the right nourishment.

![Yoga and ice cream](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/x81ngwop6nej4bp8rwgd/1552615801.jpg/w=700)
###### Yoga & vegan ice cream from [Mad Pops Bali](https://www.abillionveg.com/restaurants/5bc200a6f2bcc900041da654)

#### Besides feeling good, there’s also a visible persona of being vegan that Aly has come to own in her physical and social media presence.

#### “You know, because I’m a yoga teacher, and I’m into health and fitness, and I work at a gym, _and_ I’m also vegan, I’m very stereotypical. I fit a profile, and I probably sound pretentious! But it’s part of the yogi lifestyle - you shouldn’t eat meat if you want to practice yoga.”

#### Presenting oneself as all of these things means that people will view you with their own preconceptions. “Veganism is more mainstream now, and people have opinions about it before they even meet anyone,” Aly affirms.

####  “I used to try really hard and be between stages of: I don’t want to eat here vs. being the happy vegan (which means I’m left eating just a salad and that’s a-okay) vs. now, I’m in between.” Remaining mindful of her own diet, while taking into consideration how other people will react if she tells them she would prefer not to watch them eat chicken, sums up how Aly maneuvers the stereotype to avoid falling into “the stereotype of the annoying vegan who wants to push their views on you,” she says. 

#### Aly cleverly experiments with the preconceptions of the word ‘vegan’ by avoiding it altogether sometimes. Instead, she tells people she’s just vegetarian, lactose intolerant, and doesn’t like eggs. Put together, that’s vegan.

#### “People don’t bat an eyelid when I say that, and they respond so much better. So that’s where I’m at. It’s easier if people have that view of me so when I say something or respond to it, ‘That’s just Aly,’ and not a stereotyped vegan,” she says. “I didn’t miss meat, so for me it wasn’t tough, but everyone’s on a different journey. I’m happy if someone comes up to me and says, ‘I used to eat meat three times a day but now only once.’ I would say that’s great, keep doing it.”

![Aly early days vegan](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/pqozu3z7f3rirhemam4r/1552615801.jpg/w=700)
###### The early days living her best plant-based life. Image: Aly Rauff

#### While Aly was the first in her family to go fully plant-based, she may not be the last. Bringing the concept of veganism into the household has been key in her little brother (age 13) and sister’s (age 23) decisions to stop eating red meat. “My little brother wants to be vegan. The base of it comes through in things that kids care about, which would upset you when you know how things work. But as adults, we just move on.”

#### Having lived and traveled extensively as a vegan, I ask Aly where she found her best meal - Australia. 

#### “It’s because of the effort people put into vegan food, they’re loud and proud about it. Not in an aggressive way, but people won’t patronize certain restaurants if they’re not vegan. Not a lot of other places have that attitude and every country is different.” 

![Nourish Bowl](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/j4ysx1gqgphsltxziouj/1552615802.jpg/w=700)
###### The [Nourish Bowl (veganized)](https://www.abillionveg.com/reviews/5c6b8a0a111ccd0004386097) from the [Glass Den](https://www.abillionveg.com/restaurants/5c5947cbd382a800040887d9) in Melbourne. Image: Aly Rauff

#### Her best meal was in Melbourne at the Glass Den. The veganized Nourish Bowl is a brilliant bowl of dark blue, indigo rice made with butterfly pea flower, and topped with a vegan chicken that won Aly over due to its texture. “So much of mock meat is processed and junk, but this was done so well and cooked with a sesame crust and teriyaki sauce. I enjoyed that meal so much I would happily go back and order the same thing.”

#### Aly uses abillionveg to post her fitness bars on the go, her coffees, her elegant dine-in meals, and everything else in between. I ask her: _How do you feel about using another platform for posting food pictures on top of Instagram?_

![Aly reviewing vegan food](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/eab4ahtorfyyori3wunh/1552615801.jpg/w=700)
###### abillionveg’s top Singaporean reviewer hard at work snapping pics at I Am Vegan Babe, in Bali Image: Zenna Ho

#### “I know there’s a drive to it and I feel motivated to use it because of the animal sanctuary bit. If it weren’t there, I wouldn’t be using it at all,” she admits. “That’s just the truth. I was never a food reviewer, unless it was bad or unbelievably great.” abillionveg also answered a pain point: “I knew about HappyCow and I think they’re a useless app. Even 10 cents is too much to pay for something they should be offering for free.”

#### Accessibility plays a big role in how Aly visualizes abv’s utility. “I like that you can vote on everything with the stars and write about it. All these places need to be affordable.” Aly mentions that she’s discouraged from patronizing a restaurant with inflated prices for plant-based food - “Why make yourself a vegan restaurant if you’re not going to make yourself accessible? You’re doing the opposite of what the movement is about, as well as contributing to people buying into the idea that it’s unaffordable. That it’s something that’s not for everyone. That’s ridiculous.”

#### [Read Aly’s 575 reviews](https://www.abillionveg.com/users/alyr) on the app and instantly know where to find the best, average, and less than average plant-based food in Singapore - her reviews say it all!

abillionveg Spotlight Series: Aly Rauff

Great to see Afterglow doing more 100% plant-based options!

Great article!! Love the idea behind the teriyaki mushroom meatballs, so thoughtful 😂😂

wow the burger looks great! i love fried cauliflower!

wow always wanted to try this place ❤️

Experiment like crazy - that's what Afterglow is all about.  

### _At the abillionveg for Business table, we’re serving up the stories of the restaurants, cafes, and companies who are driving forward a more plant-based F&B industry._

### Experiment like crazy  - that’s what Afterglow is all about. Their culinary team comes from all walks of life without traditional culinary backgrounds. What puts Afterglow at the forefront of the plant-based scene in Singapore is a relentless drive to innovate and draw inspiration from the world, but also from their customers!

![Carmen at afterglow](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/gkuzhileqszmwioa5rdt/1552358390.jpg/w=700)
###### Carmen discussing Afterglow’s menu items with her staff.

#### When Carmen opened Afterglow 5 years ago, it was one of the first health-focused vegetarian restaurants in Singapore. Interest in veganism has spiked in the last year or two, and Carmen remarks that teenagers will come into her restaurant and have conversations about sustainability and vegetarianism. Since the year started, there has been an influx of people, ranging from families to school kids, all searching for healthier food and a more sustainable lifestyle.

#### With a youthful, energetic team, Afterglow has ridden the tide of the surging plant-based trend by unleashing unique dishes with a crazy, experimental spirit. The dish which best tells Afterglow’s story was conceptualized 9 years ago, in China.

![avo kimchi roll](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/kmtz98ycvpcn0ovfwvsd/1552358944.jpg/w=700)
###### Afterglow’s cornerstone menu item: the avocado kimchi roll. Image: Afterglow

#### The Avocado Kimchi Roll was a game-changer, says Carmen. While living in China, a series of major food scandals including swine flu and a tsunami rendered Carmen to become vegetarian by default. She became bored eating salads for 3 months until a friend, a raw food chef, invited Carmen to their home. One of the dishes there was the avocado kimchi roll. “When I ate it together with cauliflower rice in a pate, I was like wow this tastes like chicken, in terms of the complexity of flavors. That how it all started.” 

#### When Carmen came back to Singapore, she noticed a growing group of people keen to include more healthy, clean options. “The majority in Singapore are not vegetarian or vegan, but people understand the purpose and vision behind it; a day to go meatless or eat clean,” she says.
 
 ![Tofu Seafood Caviar Burger](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/wmqqv4gj36ydq6srjm6w/1552358974.jpg/w=700)
###### The tofu seafood caviar burger. Image: abillionveg
 
#### Afterglow’s next creation is still in trial, but it sold out in mere days in its first release. The Tofu Seafood Caviar Burger was born in a brainstorming session to answer the question - but what about seafood? “This is our take on a seafood burger. We couldn’t really find recipes online, because nobody has done it before,” Carmen recounts.
 
#### The patty is made from firm tofu, marinated overnight with a vegan seafood sauce then wrapped in a yellowish crust of chickpea, capers, peppers, and layered with seaweed. To make the caviar, chia seeds are soaked in two types of seaweed (fresh and dried) to give a true, seawater salt taste. It comes out powerful enough to require just a small amount drizzled onto cherry tomatoes. Cashew dill tartar, fermented cucumbers round off the seafood flavor combination. It’s complex, but not heavy. Layers of flavor come out as you continue to eat.

 ![Layers](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/k7pwlkvtshnp37qwyd8f/1552358980.jpg/w=700)
 ###### The layers of flavor in the tofu seafood caviar burger.
 
#### Afterglow has also taken note of the less experimental clientele they receive and have created dishes for them. “Most of our clientele will be women, you know who bring their reluctant boyfriends - we sell beer just to cater to them, the grumpy guys! - and so we thought, let’s create something for the grumpy men!” Thus was born the Teriyaki Mushroom Meatball.

![Teriyaki mushroom meatballs](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/dxiyygbhazkbvw6hn5ci/1552358997.jpg/w=700)
###### Teriyaki mushroom "meatballs" on a bed of romaine. Image: abillionveg

### Drawing inspiration from around the world and right at the table

#### Carmen travels the world to find inspiration for Afterglow’s food, but is also open to co-creating dishes with customers sitting right in her restaurant.

#### “We get so many customers who chat with us on social media. So we invite them to have a chat and they share about the recipes they’ve been creating. We ask - do you want to co-create something? Share a recipe with me, and my chef will create their take on it.”

#### Trailblazing new culinary creations means that Afterglow finds themselves in a constant flux of feedback and iteration. That’s why review platforms like abillionveg are crucial.

#### “Nobody has done this before. What we do is not like cooking a classic dish. We’re very open to feedback and we need to keep getting more of it. Reviews are really good, like comments on how we can improve. We can only draw inspiration from around the world,” says Carmen.

![olives](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/gyzzlz4zari0my0xehh1/1552359037.jpg/w=700)
###### The Israeli palate for food includes plant-based favorites like hummus, falafel, and olives. Image: Afterglow

#### Carmen’s latest inspiration comes from a recent trip to Israel where she was amazed to see how plant-based food is usually half the menu - even at a kebab restaurant! Her greatest takeaway is to start Sunday sharing sessions with invitees from across sectors to discuss sustainability. With dishes in R&D from the Israel trip, the kick off event will be Middle-Eastern themed: Dates & Palms.

![spices](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/ra0pyvnxpj3orv0v30vs/1552359012.jpg/w=700)
###### The abundance of flavor and spices from Carmen’s trip to Israel are inspiring exciting new dishes in Afterglow’s kitchen. Image: Afterglow

#### “Sustainability goes way beyond food,” remarks Carmen. “Right now our food is going mostly to those who are more awakened, not to the mass public. We want to gather people from different industries. We want to curate it as such that each faction adds onto the conversations by inviting businesses into this sustainability discussion to share visions and stories.”

#### Turning the online world into offline with one-on-one conversations is what these series of sustainability talks will be about. If you visit Afterglow, review your meal online, engage in a discussion offline, and join abillionveg and Afterglow in their missions to make the world more plant-based.

abillionveg Case Study: PizzaExpress

A full case study on how this chain in Singapore introduced its first vegan menu

A recipe for sustainability

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