We offer items that are used in households everyday with high quality and at reasonable prices. We developed the Lawson Select private brand with the intention of providing products that will appeal to housewives and seniors. Based around processed items such as seasonings and dried goods, and items such as detergent and paper that are used every day, we pursue and realize optimum capacity, high quality and high functionality at reasonable prices. Moreover, in view of the growing need to purchase ready-made dishes for home consumption from convenience stores, we have introduced a lineup of daily dishes and have so far developed 140 items.