verde menu looks great! going to try the impossible teriyaki soon.

love the food here and the verde menu is great!

@bigfatnyancat I love the impossible teriyaki, I think I've had it 4 or 5 times already! 😁

Great to see a business that actually spent the time and effort to create a great vegan menu. Wish more businesses did that, instead of introducing a below average burger or a sad saald....

A deep dive into how PizzaExpress Singapore introduced their first vegan menu

# A full case study on how this chain in Singapore introduced its first vegan menu 

![Verde](https://imagedelivery.net/hhZzKJCQsEDsVEGQ2sIMyg/res/abillionveg/image/upload/rdhhrdbcnatgxnkvskoc/1561952184.jpg/w=700)
###### A recipe for sustainability

#### PizzaExpress, a multinational pizza and Italian restaurant chain, took the leap and the lead in Southeast Asia to put plant-based dishes front and center of their brand image. Not only was it a hit, but it set in motion trends for increased customer feedback and engagement, promotion, and brand visibility. By using a thoughtful combination of tastings, partnerships with review platforms like abillionveg, and harnessing the power of social media and advertising, PizzaExpress elevated their Verde - a fully vegetarian and vegan - menu to appeal to a customer base so broad and vocal that they were able to revamp and relaunch after just 4 months.

#### Download [the full case study here](http://bit.ly/2JerWNq) to find out how this Italian chain flipped plant-based and used the most unique marketing tool. 

# A full case study on how this chain in Singapore introduced its first vegan menu 

![Verde](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/rdhhrdbcnatgxnkvskoc/1561952184.jpg/w=700)
###### A recipe for sustainability

#### PizzaExpress, a multinational pizza and Italian restaurant chain, took the leap and the lead in Southeast Asia to put plant-based dishes front and center of their brand image. Not only was it a hit, but it set in motion trends for increased customer feedback and engagement, promotion, and brand visibility. By using a thoughtful combination of tastings, partnerships with review platforms like abillionveg, and harnessing the power of social media and advertising, PizzaExpress elevated their Verde - a fully vegetarian and vegan - menu to appeal to a customer base so broad and vocal that they were able to revamp and relaunch after just 4 months.

#### Download [the full case study here](http://bit.ly/2JerWNq) to find out how this Italian chain flipped plant-based and used the most unique marketing tool. 

abillionveg Case Study: PizzaExpress

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thank you @alyrauff for all your reviews! ❤️

A vegan yogi and so much more - read how Aly lives her best, most sustainable life while enjoying the best food you'll see on abv!

### In the abillionveg Spotlight Series, we’re getting the inside scoop on the people who believe in abillionveg’s mission and who are doing incredible things for sustainability. Meet [Aly Rauff](https://www.abillionveg.com/users/alyr) - yogi, vegan, and always first in the room to smile. Her Australian accent reveals her years spent studying in Melbourne, which is where her plant-based journey began.

![Aly Feature](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/fn4tjlkmepwclsxgnhkh/1552615803.jpg/w=700)
###### [Avocado pizza](https://www.abillionveg.com/reviews/5c245218db68260004ac017a) and [shakshuka breakfast tacos](https://www.abillionveg.com/reviews/5c2453dadb68260004ac019a) from [Brambles](https://www.abillionveg.com/restaurants/5c24510cdb68260004ac0170) in Dubai. Image: Aly Rauff

#### It was as an observer and supportive friend that Aly encountered veganism. She wasn’t vegetarian and never considered it - but when she saw how a plant-based diet was positively impacting the health of her best friend to heal serious, chronic ailments, the question of nutrition began to surface.

#### As a yoga instructor and fitness professional, the body’s well-being is an important part of the profession. How mobile are your muscles and joints? How’s your energy level? How many physical demands can you place upon your body? The answers depend greatly on how you’re fueling it. 

#### So when Aly spent 3 weeks with this friend, eating entirely vegan, she noticed a drastic change in how much better she felt, overall. Prior to that, she admits, “I kinda just ate whatever I liked at the time. It’s really easy for people to have a story like mine: before going vegan, they were extremely unhealthy. I would want to have KFC with cheese fries and bubble tea. Whether you eat meat or not - that’s a horrible meal!”

![Veganburg](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/scxggwzse0tt3xk8ix1k/1552615801.jpg/w=700)
###### Enjoying [sweet potato fries](https://www.abillionveg.com/reviews/5c07b062e0ff8000047e3b19) at [Veganburg](https://www.abillionveg.com/restaurants/59e984811f661d000448d6d7) in Singapore.

#### “I wouldn’t even think about what I’m putting into my body. This tastes great, and I’m not dying - that’s what a lot of us get taught, that it doesn’t matter what I eat so long as I’m okay. But when I say now that I feel so much better and I know what’s going into my body, and I want to give myself good stuff like whole foods and not meat or animal products; people don’t get it because their normal is to always feel how they feel. It’s not worth feeling how I did before, when I’ve realized how much better I can feel now.”

#### It holds true that our bodies are our temples, and works of art, with the right nourishment.

![Yoga and ice cream](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/x81ngwop6nej4bp8rwgd/1552615801.jpg/w=700)
###### Yoga & vegan ice cream from [Mad Pops Bali](https://www.abillionveg.com/restaurants/5bc200a6f2bcc900041da654)

#### Besides feeling good, there’s also a visible persona of being vegan that Aly has come to own in her physical and social media presence.

#### “You know, because I’m a yoga teacher, and I’m into health and fitness, and I work at a gym, _and_ I’m also vegan, I’m very stereotypical. I fit a profile, and I probably sound pretentious! But it’s part of the yogi lifestyle - you shouldn’t eat meat if you want to practice yoga.”

#### Presenting oneself as all of these things means that people will view you with their own preconceptions. “Veganism is more mainstream now, and people have opinions about it before they even meet anyone,” Aly affirms.

####  “I used to try really hard and be between stages of: I don’t want to eat here vs. being the happy vegan (which means I’m left eating just a salad and that’s a-okay) vs. now, I’m in between.” Remaining mindful of her own diet, while taking into consideration how other people will react if she tells them she would prefer not to watch them eat chicken, sums up how Aly maneuvers the stereotype to avoid falling into “the stereotype of the annoying vegan who wants to push their views on you,” she says. 

#### Aly cleverly experiments with the preconceptions of the word ‘vegan’ by avoiding it altogether sometimes. Instead, she tells people she’s just vegetarian, lactose intolerant, and doesn’t like eggs. Put together, that’s vegan.

#### “People don’t bat an eyelid when I say that, and they respond so much better. So that’s where I’m at. It’s easier if people have that view of me so when I say something or respond to it, ‘That’s just Aly,’ and not a stereotyped vegan,” she says. “I didn’t miss meat, so for me it wasn’t tough, but everyone’s on a different journey. I’m happy if someone comes up to me and says, ‘I used to eat meat three times a day but now only once.’ I would say that’s great, keep doing it.”

![Aly early days vegan](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/pqozu3z7f3rirhemam4r/1552615801.jpg/w=700)
###### The early days living her best plant-based life. Image: Aly Rauff

#### While Aly was the first in her family to go fully plant-based, she may not be the last. Bringing the concept of veganism into the household has been key in her little brother (age 13) and sister’s (age 23) decisions to stop eating red meat. “My little brother wants to be vegan. The base of it comes through in things that kids care about, which would upset you when you know how things work. But as adults, we just move on.”

#### Having lived and traveled extensively as a vegan, I ask Aly where she found her best meal - Australia. 

#### “It’s because of the effort people put into vegan food, they’re loud and proud about it. Not in an aggressive way, but people won’t patronize certain restaurants if they’re not vegan. Not a lot of other places have that attitude and every country is different.” 

![Nourish Bowl](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/j4ysx1gqgphsltxziouj/1552615802.jpg/w=700)
###### The [Nourish Bowl (veganized)](https://www.abillionveg.com/reviews/5c6b8a0a111ccd0004386097) from the [Glass Den](https://www.abillionveg.com/restaurants/5c5947cbd382a800040887d9) in Melbourne. Image: Aly Rauff

#### Her best meal was in Melbourne at the Glass Den. The veganized Nourish Bowl is a brilliant bowl of dark blue, indigo rice made with butterfly pea flower, and topped with a vegan chicken that won Aly over due to its texture. “So much of mock meat is processed and junk, but this was done so well and cooked with a sesame crust and teriyaki sauce. I enjoyed that meal so much I would happily go back and order the same thing.”

#### Aly uses abillionveg to post her fitness bars on the go, her coffees, her elegant dine-in meals, and everything else in between. I ask her: _How do you feel about using another platform for posting food pictures on top of Instagram?_

![Aly reviewing vegan food](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/eab4ahtorfyyori3wunh/1552615801.jpg/w=700)
###### abillionveg’s top Singaporean reviewer hard at work snapping pics at I Am Vegan Babe, in Bali Image: Zenna Ho

#### “I know there’s a drive to it and I feel motivated to use it because of the animal sanctuary bit. If it weren’t there, I wouldn’t be using it at all,” she admits. “That’s just the truth. I was never a food reviewer, unless it was bad or unbelievably great.” abillionveg also answered a pain point: “I knew about HappyCow and I think they’re a useless app. Even 10 cents is too much to pay for something they should be offering for free.”

#### Accessibility plays a big role in how Aly visualizes abv’s utility. “I like that you can vote on everything with the stars and write about it. All these places need to be affordable.” Aly mentions that she’s discouraged from patronizing a restaurant with inflated prices for plant-based food - “Why make yourself a vegan restaurant if you’re not going to make yourself accessible? You’re doing the opposite of what the movement is about, as well as contributing to people buying into the idea that it’s unaffordable. That it’s something that’s not for everyone. That’s ridiculous.”

#### [Read Aly’s 575 reviews](https://www.abillionveg.com/users/alyr) on the app and instantly know where to find the best, average, and less than average plant-based food in Singapore - her reviews say it all!

abillionveg Spotlight Series: Aly Rauff

FYI: at least two of the chocolates listed here are not yet transparent about where their cacao is sourced from. Nestlé (the producer of KitKats) has been notorious for their continued exploitation of child labor, human trafficking, and slavery (https://foodispower.org/human-labor-slavery/slavery-chocolate/). Their CEO has been documented proclaiming that water is not a human right (Nestle produces bottled water as well) and the company pushed breast milk formula onto  developing countries in 1977, leading to mass infant deaths. (https://youtu.be/XN5fxnLqfV8?si=6H11xFmX2KAjht5a)


Please check out FEP (https://play.google.com/store/apps/details?id=org.foodispower.chocolatelist), a vegan org that vets chocolate brands/producers on the transparency of their supply chain.

Thank you kindly✌🏼🔆🌱

Get ready for a spooktacular Halloween with these 6 vegan chocolates and candies that are scary good and cruelty-free!

![Halloween](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/a4b86222-edb9-4758-cba4-e4662d9e2e00/public)
Photo: Sadeugra / E+ via Getty Images

#### [Halloween](https://www.abillion.com/hashtags/halloweentreats) is creeping around the corner, and it’s time to fill those spooky baskets with some frightfully delicious vegan treats! Whether you’re trick-or-treating or throwing a haunted party, these plant-based goodies are sure to cast a spell on everyone’s taste buds. 

#### Here are six vegan chocolates and candies that will make your Halloween a little sweeter, cruelty-free, and oh-so-delicious. Start planning your next supermarket trip!  

### **[Dandies Pumpkin Marshmallows](https://www.abillion.com/products/dandies-dandies-pumpkin-marshmallows-10000182)**

#### What’s Halloween without a bit of pumpkin magic? These Dandies Pumpkin Marshmallows bring all the fall vibes with their pumpkin spice flavor and fluffy texture. Toss them into your hot cocoa, roast them over a bonfire, or enjoy them straight from the bag. For her review, [@kaylabear](https://www.abillion.com/users/kaylabear) used them for this [delicious pumpkin spice bubble tea](https://www.abillion.com/reviews/5f9f0d5aa667c4009a6d5a4d). Give it a try! 

![Dandies Pumpkin Marshmallows](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/4b535f1a-17f8-4547-5652-04a8e6eaaa00/public)
Dandies Pumpkin Marshmallows by [@veganonvanisle](https://www.abillion.com/users/veganonvanisle)

#### These marshmallows are gelatin-free, so they’re totally vegan and totally tasty! Perfect for a spooky s'mores night.

### **[ LoveRaw Chocolate Butter Cups](https://www.abillion.com/products/loveraw-chocolate-butter-cups-peanut-butter-10001672)**

#### Peanut butter and chocolate is a match made in haunted heaven, and [LoveRaw](https://www.abillion.com/brands/loveraw-10004680) knows how to do it right! These vegan chocolate cups are packed with creamy peanut butter, wrapped in a rich chocolate shell. They’re free from dairy and palm oil, but full of decadent flavor. 

![ LoveRaw Chocolate Butter Cups](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/ce75243d-b3e0-4592-4525-fbdcc9ec8900/public)
LoveRaw Chocolate Butter Cups by [@beckyyy](https://www.abillion.com/users/beckyyy)

#### Just be careful.. These cups might disappear faster than a ghost in the night! 

### **[KitKat Vegan by Nestlé](https://www.abillion.com/products/nestle-kitkat-vegan-10205755)** 

#### "Have a break, have a KitKat"—but make it vegan! The iconic KitKat bar has gone plant-based, and it’s every bit as crunchy and chocolatey as you remember. Perfect for snacking between Halloween festivities or adding to your candy collection. Break one off and share, or keep it all to yourself, we won’t tell!

![KitKat Vegan](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/58d3cccc-d5a4-46c6-142f-d401bd0be600/public)
Nestlé's KitKat Vegan by [@marcytheresa](https://www.abillion.com/users/marcytheresa)

#### [@vfct's](https://www.abillion.com/users/vfct) review says it all, “...Well, it’s exactly how I remember a KitKat! They are so fun to eat and take apart and separate into the flaky layers. My friends traveled and brought this back for me—I’m lucky..."

### **[Candy Kittens Sour Watermelon](https://www.abillion.com/products/candy-kittens-sour-watermelon-10023249)**

#### If you like your Halloween with a bit of bite, then these sour watermelon gummies will make you pucker up. [Candy Kittens](https://www.abillion.com/brands/candy-kittens-10004403) brings a juicy burst of watermelon flavor with a tangy twist that’s both vegan and palm oil-free.

![Candy Kittens Sour Watermelon](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/6ab1ed43-b6d0-4c7c-e058-bc33f207da00/public)
Candy Kittens Sour Watermelon by [@ david-](https://www.abillion.com/users/david-)

#### Their playful kitten shape is more cute than creepy, but the sharp sourness will definitely give you a treat with a trick. [@martieffe90](https://www.abillion.com/users/martieffe90) agrees, "...Love these, they're sweet and sour 😻. Shape is adorable, they make a very cute present (and treat). Ate them all in one day 🙀"

### **[Alfajor Maicena by Felices Las Vacas](https://www.abillion.com/products/felices-las-vacas-alfajor-maicena-10030721)** 

#### Transport your taste buds to Argentina with this vegan twist on a classic alfajor. The [Felices Las Vacas](https://www.abillion.com/brands/felices-las-vacas-10004498) Alfajor Maicena is a cookie sandwich filled with sweet dulce de leche, coated in coconut. It’s creamy, crumbly, and delicious. Just one bite into this true Halloween indulgence, and you’ll feel like you’ve been bewitched.

![Alfajor Maicena](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/90cfe54e-cc2a-45f4-db7d-5be905491900/public)
Alfajor Maicena by Felices Las Vacas. Photo by [@goveggy](https://www.abillion.com/users/goveggy)

### **[No Whey Foods Choco No-Nos](https://www.abillion.com/products/no-whey-foods-choco-no-nos-10009706)**

#### Need a vegan replacement for M&Ms? Enter Choco No-Nos; they're free of dairy, soy, gluten, and nuts, making them perfect for anyone with allergies or dietary restrictions. 

![No Whey Foods Choco No-Nos](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/4abff0c0-056b-4a75-1944-6c124082b800/public)
No Whey Foods Choco No-Nos by [@jordaneatsplants](https://www.abillion.com/users/jordaneatsplants)
 
#### These colorful, chocolate-filled candies are perfect for sharing (or keeping all to yourself). [@veggieassassin](https://www.abillion.com/users/veggieassassin) reviews saying, “I'm a fan of No Whey! Foods and these No No's are a Yes, Yes candy favorite 😋 They're crunchy on the outside and creamy on the inside. I really enjoy these so much.” Toss a handful in your cauldron or sprinkle them on your haunted cupcakes.

#### These vegan chocolates and candies will ensure your Halloween is spooky, sweet, and cruelty-free. Whether you're sharing with trick-or-treaters or treating yourself, there's something for every ghoul and goblin in this lineup. So share your [#veganisnotscary](https://www.abillion.com/hashtags/veganisnotscary) favourites on the abillion app, cozy up with your favorite Halloween movie, and let the snacking begin 🎃. 



6 vegan chocolates and candies for your Halloween treat stash

Gracias por la información !!!! Muy interesante

Thanks for good, informative article. Well written. This site is a blessing for vegans and all animals!

Thank you for this! Very informative ♥️ 🌱

Impresionante la cantidad de productos para el cabello q promocionan la keratina terrib

T errible el uso de.keratina y otros que buena. Información

I think its awful how they use words to hide the truth!  Thank you for making this list.

Keratin.. wow.. didn't know it was from animals

Squalene can also be derived from olive oil. Glycerin can also come from mineral oil. So more and more vegan alternatives for animal derived ingredients become available. I'm also a bit surprised that Cera alba (beeswax) was not included in your list.

@wnterpast Heartily agree! This site is an absolute blessing for vegans and all animals. It is also a blessing for those aspiring to become vegans.

@soniamackey Neither did I! No more purchases of keratin products by me!

Thanks @murumuru for mentioning this.We’ve updated our list of ingredients to avoid, and included cera alba.You can also expect an upcoming article which will be focusing on ingredients that are not vegan but are found in food products 🙂

Very detailed.saving it.thank you for getting it so handy!!

Yessss. Love that you explained the verbiage of "not tested on animals" just like when they say "natural" great article keep writing about beauty products, we love it!

Lush cosmetics are the best! Absolutely love a lot of what they put out.

Thank you so much!! Looking forward to your next article.

Our beauty products are chosen with care. We want the products we choose to resonate with our skin and ethics. This article highlights the top 5 products that are loved by the abillionveg community, and highlights the importance of choosing vegan skin-care products.

![colorful makeup](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/xf8my2cbby7umw9618fw/1589860384.jpg/w=700)
#### When you look good, you feel good! 
#### We use beauty products to enhance our beauty and express ourselves. However, when it comes to vegan beauty-products, things get a bit confusing. At the moment, we don't have a standardized logo to guide us when buying, so we have to resort to looking at a complex maze of ingredients to determine if the product is vegan or not. If you have already spent time looking at beauty products,  you'd have realized that these products fall under a spectrum. A product can either be all or none of them.
#### **Vegan** products don't have any animal-derived ingredients. 
#### **Vegetarian** products contain animal-derived products. They may also be tested on animals.
#### **Cruelty-free** products aren't tested on animals, but they can have animal-derived ingredients.

#### **_Pro tip_**: Some companies use the term "Not tested on animals". This means that the finished product isn't tested on animals, but the ingredients may or may not be animal tested. 
![makeup palette](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/ipccnxvqrmdmzxrurr78/1589860920.jpg/w=700)

### Top 5 products that the abillionveg community is loving
#### These are some of the cruelty-free beauty products that the abillionveg community loves.
#### **1. [Alchemist Holographic Palette](https://www.abillionveg.com/products/5da32187f1020400206b7dfc?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### Spread joy of colors with this Alchemist Palette. An eye, lip, and face transformer, this palette is perfect to keep in your bag. While the palette is small, the quality of the pigments is great. You only need a touch of color, for it to last for hours. Ideal for your office-to-party transformations!
![Alchemist Holographic Palette](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/bluexihg7qbshvhiolme/1589191383.png/w=700)
[@heymacarena's](https://www.abillionveg.com/users/heymacarena?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Alchemist Holographic Palette](https://www.abillionveg.com/products/5da32187f1020400206b7dfc?utm_source=abillionveg&utm_medium=cosmetics_article) 

#### 2. **[Natural Finish Oil Free Foundation](https://www.abillionveg.com/products/5d94dd21a96d7900203043b1?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### A water-based foundation that gives a radiant finish. It's buildable and works well with other products. This is a  long-lasting foundation that works best on oily to normal skin.
![velvetizer](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/a77y2stfryjhccgrmwhf/1590141491.jpg/w=700)
[@lifewithzandra's](https://www.abillionveg.com/users/lifewithzandra?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Natural Finish Oil Free Foundation](https://www.abillionveg.com/products/5d94dd21a96d7900203043b1?utm_source=abillionveg&utm_medium=cosmetics_article)

#### 3. **[Human Nature Liquid Lipstick](https://www.abillionveg.com/products/5e8ecfebb8da8707463034d4?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### If you're interested in beauty, you've probably heard of Jeffree Star. While most of Jeffree Star Cosmetics products are vegan, cruelty-free, and all-round amazing, we love this Human Nature Liquid Lipstick. It's on the darker side, and will successfully bring out the sexy in you! 
![Human Nature Liquid Lipstick](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/bnjgtick30oghgxgrqx8/1590128300.jpg/w=700)
[@lou's](https://www.abillionveg.com/users/lou?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Human Nature Liquid Lipstick](https://www.abillionveg.com/products/5e8ecfebb8da8707463034d4?utm_source=abillionveg&utm_medium=cosmetics_article)
#### 4. **[Rub Rub Rub](https://www.abillionveg.com/products/5d436f9960309900045dcade?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### LUSH Cosmetics is known to come out with the best vegan and cruelty-free products. It's Rub Rub Rub shower scrub works great on all skin types. It's gentle on the skin and smells divine!
![Rub Rub Rub](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/stxsuevyuj6bp1vapzsl/1590142943.jpg/w=700)
[@katelouisepowell's](https://www.abillionveg.com/users/katelouisepowell?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Rub Rub Rub](https://www.abillionveg.com/products/5d436f9960309900045dcade?utm_source=abillionveg&utm_medium=cosmetics_article)
#### 5. **[Raydiate Vitamin C Elixir](https://www.abillionveg.com/products/5e2ab6823681be0020c65f7f?utm_source=abillionveg&utm_medium=cosmetics_article)**
#### A specially designed syrum+oil formula that helps give your skin that extra shine! with an added boost of vitamin C. When you apply products that are rich in vitamin C directly onto your skin, it aids in rejuvenating and repairing damaged skin. Thus, with regular application, you get a natural youthful glow!

![Raydiate Vitamin C Elixir](https://imagedelivery.net/olI9wp0b6luWFB9nPfnqjQ/res/abillionveg/image/upload/idhfgytjkfzheez5jeef/1590142287.jpg/w=700)
[@xuewen's](https://www.abillionveg.com/users/xuewen?utm_source=abillionveg&utm_medium=cosmetics_article) review of [Raydiate Vitamin C Elixir](https://www.abillionveg.com/products/5e2ab6823681be0020c65f7f?utm_source=abillionveg&utm_medium=cosmetics_article)
### But, why should you care about vegan beauty products?

#### Tata Harper, the founder of [Tata Harper Skincare](https://www.abillionveg.com/brands/5d56e3a121177f00046dda2e?utm_source=abillionveg&utm_medium=cosmetics_article), says, "Beauty follows food because we use a lot of the same ingredients. If they're good to ingest, then they're typically great to apply topically." If you're abstaining or trying to decrease your consumption of animal and animal-derived products, it makes sense to apply the same philosophy when it comes to beauty products.
#### The philosophy applies even if you're concerned about the harm done to animals when products are tested on them. When you choose cruelty-free products, you decide not to invest in the harm that comes to these animals. You can read more about this in our article, [What is Animal Testing?](https://www.abillionveg.com/articles/animal-testing?utm_source=article&utm_medium=article).
#### Let us know some of your favorite vegan and cruelty-free beauty products in the comments below.



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