In 2012, Aaron travelled to rural East Bali as a healthcare volunteer. He was astonished by the breathtaking beauty of the region. The volcanoes, dense jungle and rugged hillsides are home to a rich, complex culture and a vibrant community. Yet Aaron discovered that behind the beauty, East Bali is an impoverished region of cashew farmers. Farmers sold raw cashews to traders who shipped them overseas for processing. The entrepreneur in Aaron saw an opportunity for a powerful social venture that would bring livelihood and educational opportunities to the region.