'Rule Breakers' To celebrate the 60th anniversary, Jus-Rol™ launched a new advertising campaign 'Rule Breakers', inspiring pastry lovers across the UK to create simple but delicious midweek meals. Baking parchment was introduced across all Jus-Rol™ pastry sheets ranges to optimise convenience for consumers. Two delicious new products were launched to the Ready-to-Bake range, Apple Danish and Cinnamon Swirls.